Juvela gluten-free bread makes its debut in Tesco

We are delighted to announce that from September 18th, the Juvela fresh gluten-free bread and rolls in white and fibre varieties will be available from selected Tesco stores in the Free-From aisles.
The range on offer will consist of fresh 400g sliced gluten-free loaves in white and fibre varieties, and packs of 4 gluten-free bread rolls in white and fibre varieties. The entire range is suitable for those who need to follow a gluten-free diet for either a medical condition, such as coeliac disease, or a lifestyle choice.
“We are proud of the reputation we have developed for making gluten-free bread that actually tastes like real bread.  To replicate the baking qualities of gluten-containing bread we remove the gluten from wheat flour and bake authentic tasting bread, that’s gluten-free and less than 5% fat. Just like real bread, Juvela fresh bread is fortified with vitamins and minerals, including calcium, iron and folic acid.” Comments Jill Nelmes, Juvela Retail Marketing Manager.

We have taken this important step to make Juvela fresh bread available in supermarkets in direct response to the concern expressed by many of our customers who have been unable to access our products following changes to local prescribing in their area.

Juvela bread is crafted by experienced bakers and baked in a dedicated gluten-free bakery in the UK.  The loaves and rolls can be enjoyed straight from the bag. Once opened the loaves and rolls can be resealed and should be stored in a cool dry place.  The products are also suitable for freezing for up to 1 month.

For more information check out our FAQs

 


58 Responses to “Juvela gluten-free bread makes its debut in Tesco”

  1. Grace Bryant

    Please price it cheaply for Tesco’s as your bread is superior to any other brand and will take over the bulk of sales eventually so you can profit from popularity and bulk sales
    Customers are swayed by price
    Esp those with two coeliacs in family like mine and one a gingery teenager who can eat a loaf a day

    Reply
    • Juvela Admin

      Hi Grace, thanks for getting in touch, we appreciate your comments however, Tesco set their own price, we do not have any control over pricing in store. The Juvela Team

      Reply
  2. pauline

    hiya thats so nice to know as i have yours on perscription so when on hols can get it how much will it be xx

    Reply
  3. tina stanton

    can you please do your white mix in tescos as well as im having loads of trouble getting it and its the only ne i can work with properly.

    Reply
    • Juvela Admin

      Hi Tina, We will certainly update you with any new additions to our gluten free range that are available to purchase. In the meantime our gluten free range is available to purchase from any pharmacy however we appreciate a mark-up will be added and the price should be checked out firstt before committing to an order. Chemist.net do also supply our long life range. Kind Regards, The Juvela Team.

      Reply
      • Michael

        Yes, please supply your Mix. It is so good and now like many of us it is no longer prescribable.

        Reply
  4. Deborah Dunkley

    Can you tell me how much will the bread cost in Tesco please?
    Also is there any chance that your flour mix will be available in supermarkets as I no longer receive flour on prescription as all prescriptions for coeliacs have been stopped in my area.

    Reply
    • Juvela Admin

      Hi Deborah, Our gluten free fresh loaves are £2.80 and our fresh white rolls are £2.20. Really sorry that you are no longer able to have our mix prescribed. For now it is just our fresh bread that is available via Tesco but our website will be updated should additional products be available. Kind Regards, The Juvela Team.

      Reply
    • Juvela Admin

      Hello Elaine, the fresh loaves are £2.80 and the fresh rolls are £2.20 for a pack of 4. Best Wishes from the Juvela Team.

      Reply
        • Juvela Admin

          Tesco set their own price, we do not have any control over pricing in store. Kind Regards, The Juvela Team

          Reply
  5. Barbara Badjie

    Thank God, ivechad your fresh fibre loaves on prescription for years . But my gp stopped my prescriptions in january.

    Reply
    • Juvela Admin

      Hi Carol, Our fresh bread will be in 500 stores and our fresh rolls in 200 of those….we will have a postcode finder for your local store set up on our website within the next couple of days. Please give us a call or drop us an email if you wish us to locate your nearest store in the meantime!! Kind Regards, The Juvela Team.

      Reply
  6. Jamie

    This is great news and an important first step. I’ll be even more excited when the flour makes its way to a Tesco store. To be honest there are some good bread choices already but nothing I know on the current shelves comes close to your wheat codex flours…

    Reply
    • Juvela Admin

      Hi, We are really pleased that we have been able to bring our gluten free fresh bread into Tesco, its a great support for people that can no longer have the bread prescribed. We will update our website if other products become available via this source. Kind Regards, The Juvela Team.

      Reply
    • Juvela Admin

      Hi Sue, Currently the only products available in Tesco are our white and fibre fresh bread and rolls. If in the future we expand our range within Tesco we will be sure to let you know and we’ll keep our website and social media pages updated. However the decision to which of our products are stocked is made by the retailer. If you let us know the area where you live we can log your request. The Juvela Team

      Reply
      • Jane Hostler

        I too would love to be able to get your flour mixes as my GP in Norfolk will no longer prescribe. They taste sooo good with the lovely Juvela recipes and being a pensioner now out of my price range to order at the chemist!
        Jane Hostler

        Reply
        • Juvela Admin

          Sorry Jane, but currently the only products available in selected Tesco stores are our white and fibre fresh bread and rolls. If in the future we expand our range within Tesco we will be sure to let you know and we’ll keep our website and social media pages updated. Kind Regards, The Juvela Team.

          Reply
  7. Ellen Palmer

    That is great news, sadly no large Tesco near me. I hope you can supply other supermarkets such as Morrisons and Sainsburys in the near future. I would also love to see White Mix in Sainsburys as I always got this on prescription until it they were discontinued.
    Regards
    Ellen Palmer

    Reply
    • Juvela Admin

      Hi Ellen, We are currently only available in selected Tesco stores but should this change in the future we will keep our website and social media pages updated. You might be able to buy online from Tesco.com. If you can, it may take a couple of days for the bread and rolls to show up. The Juvela Team

      Reply
  8. Louise Lilly

    Are there any plans for retail sales of your flour mix? I have found many acceptable bread alternatives available over the counter but flours are a different matter. Those stocked by supermarkets are always wheat-free not just gluten-free and produce v different results. My authority (Worcs) stopped prescriptions today.

    Reply
    • Juvela Admin

      Hi Louise, Currently the only products available in Tesco are our white and fibre fresh bread and rolls. If in the future we expand our range within Tesco we will be sure to let you know and we’ll keep our website and social media pages updated. However the decision to which of our products are stocked is made by the retailer. If you let us know the area where you live we can log your request. The Juvela Team

      Reply
    • Juvela Admin

      Hi Diana, We will be adding a store finder to our website by the end of this week, in the meantime you can call our Freephone number 0800 783 1992, and our customer service team will find your nearest store. The Juvela Team

      Reply
  9. Sharon

    Yay!! 😀
    Two very happy, always hungry, teenagers in our house after reading this , both adore Juvela bread. Fortified too 👍. It’s been missed since GF prescribing stopped in Cornwall, whilst other GF bread available I’m told not so tasty.

    Reply
    • Juvela Admin

      How fabulous!! So glad we have been able to contribute to the happiness of your family….we are happy now!! Very Best Wishes, The Juvela Team.

      Reply
    • Juvela Admin

      Thanks so much Lizzie…We are delighted with the positive comments we are receiving!! Best Wishes, The Juvela Team.

      Reply
  10. Gillian

    Hope you do put the White Mix in the Supermarkets and your Fibre pasta Love both and don’t get prescriptions !!

    Reply
    • Juvela Admin

      Hi Gillian, We will update our website with any addition to the range available in the supermarket. Our white mix is available at the moment to purchase form any pharmacy and ordering via chemsist.net. Please check the price before committing to an order. Kind Regards, The Juvela Team.

      Reply
        • Juvela Admin

          Hi Gillian, Our gluten free fresh bread is now available in a large selection of Tesco stores. We have a post code finder on our website to let you know of the nearest Tesco to you that stocks our bread https://www.juvela.co.uk/store-locator/
          Our website will be updated should further products become available this way. Kind Regards, The Juvela Team.

          Reply
  11. Jane macGregor

    Can you provide a list of Tesco stores that will be stocking your bread and rolls please

    Reply
    • Juvela Admin

      Hi Jane, there will be a post code finder on our website shortly which will allow you to find your nearest Tesco that is stocking our fresh bread. In the meantime please give us a ring on 08007831992 if you would like to check if there is store near to you that is supplying the bread. Kind regards, The Juvela Team.

      Reply
  12. David Brown

    It’s taken Juvela over a year to start dealing with the lack of prescriptions for many adults. At the time I talked with and emailed the Juvela Marketing people with no joy regarding alternative supply channels except perhaps Ocado. In the meantime after using Juvela mixes for at least 30 years I have given up making bread. Juvela mixes ( £8 plus from pharmacies) were too expensive and after trying different ready made longer life bread I am now happy with Genius multi fibre , Marks and Spencer, and own brand Tesco and Asda fibre/whole grain breads. Cheapest is Tesco/ Asda own brand plus great deal on Genius from East of England Coop at 2.38p loaf. So good luck Juvela but maybe a case of too little too late? However I might even be tempted to try Juvela wheat starch based loaves again in case they really are top notch.

    Reply
    • Juvela Admin

      Hi David, thank for your comments. It is quite a long process to get a product into a big retailer like a supermarket and the decision to which of our products are stocked is made by the retailer. Keep an eye on our website for the latest news. We do hope you try our bread again and its as good as you remember! The Juvela Team

      Reply
  13. Sandra Williams

    Such good news – hopefully will do well and the gluten free mix and gluten free fibre mix will follow.

    Reply
    • Juvela Admin

      Hi Sandra, thank you for your positive comments. If in the future we expand our range within Tesco we will keep our website and social media pages updated. However the decision to which of our products are stocked is made by the retailer. The Juvela Team

      Reply
  14. Katie

    I had a juvella box some time ago which has some amazing white rolls in the. Are these the same rolls? Best white gf I’ve tried and make amazing garlic bread

    Reply
    • Juvela Admin

      Hi Katie, Its the long life rolls that you get in your starter box and its the fresh rolls that we are selling in Tesco. The Juvela Team

      Reply
  15. Jan

    Please tell me why we should have to pay £2 + for a 400grm loaf when other people with our the condition pay 50p + for a 800grm loaf especially when you have 3 members in the family with the same condition ?

    Reply
    • Juvela Admin

      Hi Jan, Are you referring to prescriptions, please can you explain what you mean by a 50p loaf and we will try to answer your question. The Juvela Team

      Reply
  16. Margaret Wakefield

    Thank you Liz this is great news as your bread is the best available. It beats the lot.

    Reply
    • Juvela Admin

      Hi Margaret, yes, we are delighted that our fresh bread is now available in Tesco, especially for people like yourself that no longer has basic gluten free foods prescribed. Best Wishes to you. Liz

      Reply
  17. Ray

    Just done 35 mile round trip to Tesco at Northallerton for some Juvela fresh bread to find only 1 loaf on shelf and then be told next delivery in 2 days time and 1 loaf to be delivered!

    Reply
    • Juvela Admin

      Hello, Tesco decide how to much to order from us and some stores only order a couple of loaves at a time so please speak to the store manager of this particular store about their low stock levels when you visited and then they will hopefully order more next time. Kind Regards, The Juvela Team

      Reply
  18. Mary Carter

    I can no longer get your lovely pizza bases on prescription, but ow much will they cost in Tesco?

    Reply
    • Juvela Admin

      Hello, thank you for your comment. Currently Tesco only sell our fresh white and fibre bread and rolls. Our pizza bases are available to buy on http://www.chemist.net or through any pharmacy (they add their own mark up price on top of ours which we have no influence over and this can vary from pharmacy to pharmacy). If they get launched into any shops we will keep our website updated and our social media pages. Kind Regards, The Juvela Team

      Reply
  19. Elon Sykes

    My wife’s a celiac and always orders a full box of 8 loafs of fresh bread as the nearest Tesco stockist is some distance
    Away have you considered selling direct
    To the public
    Many thanks Elon Sykes

    Reply
    • Juvela Admin

      Hi Elon, thanks for your comments. Our fresh bread is distributed for us by the Alliance network to pharmacies. We could not sell fresh bread directly to customers as it has such a short use by date that we could not get it to individual customers at a cost effective price. Hope this information is helpful. The Juvela Team

      Reply
      • Marion Hopkins

        I have just got 8 fresh white sliced loaves which I ordered through my local chemist and they charged me £44.48 which I think is disgusting considering I am a pensioner. Can you please let me know what Tesco stocks the above near to where I live in Sandy, Bedfordshire?
        Many thanks.

        Reply
        • Juvela Admin

          Hello, we are sorry to hear that your pharmacy charged you this amount, for 8 loaves our base price is between £26-£28 so they have added a large mark up price we unfortunately have no control over. Each pharmacy sets their own mark up prices so it may be worth checking the price with another small pharmacy local to you. Unfortunately there are currently no Tesco stores near to you which stock our bread as it is only in 500 selected stores which Tesco have chosen based on their own data. If it becomes available in any more stores we will certainly keep our website and social media pages updated. Kind Regards, The Juvela Team

          Reply
  20. philip

    I can no longer get Juvela White Mix from our Doctors as they have stopped all gluten free foods. I cannot make bread or pastry with any other make. I hope you will be selling your White mix in Tesco very soon at a reasonable price. Philip

    Reply
    • Juvela Admin

      Hi Phillip, at present we are selling fresh bread and rolls in Tesco. We hope to extend or range of products in retail but that is dependent on the supermarkets choosing to stock our products. You can purchase any of our products from your pharmacy but as many add considerable mark-ups it is best to check the price first. You can also order online from Chemist.net where the Mix is £8.95 a box, there is free P & P when you place an order above £40. The Juvela Team

      Reply

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