About us

Why choose Juvela?

We’ve been making gluten free foods for people diagnosed with coeliac disease for over 25 years, so we have developed a wealth of knowledge and expertise in all things gluten free. 

For us, providing the best gluten free foods and supporting the coeliac community is our ethos, which is why Juvela has always been the first choice for coeliacs.

What our customers are saying

Gluten Free Food on Prescription

To help people diagnosed with coeliac disease manage a gluten free diet, the NHS provide access to staple gluten free food on prescription. Accessibility and the types of gluten free foods available varies and will depend on where you live as local Integrated Care Boards (ICB) and Health Board policies differ.

Our dedicated gluten free bakery

We have our own dedicated gluten free bakery in the UK; and with our master bakers and unique recipe, we are able to produce loaves and rolls with the taste and texture of ‘real bread’. Have a look at our bakery in action.

Juvela Gluten free Boxes

More recently, we have launched our gluten free boxes to support those who are not eligible for prescriptions or haven’t been medically diagnosed with coeliac disease.

The boxes are a convenient way to stay stocked up with delicious everyday essentials. We have a range of box options and you can change the contents of your box and pause deliveries at any time. It gives you the ultimate convenience with no commitment and no cancellation fees!

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Please get in touch

Our friendly and experienced customer support team are only a call or email away. Whether you have a query about our products, our gluten free boxes, or want to chat about one of our recipes, we're here to help. Please get in touch.

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A little bit of history!

Where we began

Juvela was created in Sweden by Semper Foods, a baby food and gluten-free manufacturer, who brought Juvela flour mixes and biscuits to the UK in the late 1980s.


Juvela became part of a clinical nutrition company (SHS International) in the early 1990s, and with a dedicated gluten free bakery on site, was one of the first brands to introduce gluten free bread into the UK.

Juvela continued to innovate within the gluten free sector, introducing gluten free part-baked loaves and rolls, offering our consumers a wider choice.


Further product development meant we saw the launch of our first fresh bread, which transformed the gluten free market for so many!

2006 - TODAY

Juvela became part of the Hero group in 2006. Founded in 1886 in Switzerland, Hero has grown into an international food company with a portfolio of nutritionally focused food brands. Being nutritionally sound is as fundamental to Juvela today as it was when we started and reflects Hero’s ethos of providing foods that can improve health and nutrition.

We purchased our dedicated Gluten Free Bakery in Wales in 2017.

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